Virgin Holidays To Launch“Single-Parent Holidays” In A First For The Long-Haul Holiday Market

Virgin Holidays will launch pricing tailored for single-parent families. The initiative is being launched with ten resorts across the Caribbean – including all four resorts within the Elite Island Resorts Collection that offer family friendly all-inclusive holidays.

The decision comes in response to data that shows there are nearly two million Brits in single-parent families. The proposed single parent pricing could save families up to £1,000 depending on their travel season and chosen Caribbean resort.

Current pricing structure of long-haul holidays are generally based on two adults sharing one room, however when a single parent travels with one child, the child would have been expected to pay an adult rate as the cost of the room doesn’t take child occupancy into consideration, which is a huge factor in single parents being able to afford to take children on holiday.  The new agreed pricing structure by Virgin Holidays offers a reduction for the second occupant when they are a child.

Virgin Holidays has negotiated this partnership on a ‘free-sale’ model at ten resorts across the Caribbean – including all four resorts within the Elite Island Resorts Collection that offer family-friendly holidays. The single parent family room rates are available from 1 October 2017 and subject to availability.

The most recent Office for National Statistics data shows that there are nearly two million single-parent families living in the UK.  This number has increased by 15% in the last twenty years (1996-2016) – with 90% of these families headed by a lone female parent.

UK charity Gingerbread – which provides specialist advice, support and advocacy to single parents – welcomed the move and highlighted the important role companies needed to play in supporting parents across the country.

Rosie Ferguson, CEO, Gingerbread commented: “Families come in all shapes and sizes, and single parent families make up one in four families with children in the UK.  But we constantly hear from single parents who find themselves ‘priced out’ of family activities. All too often we see tickets, deals and memberships that offer family discounts – but only for couple families. That isn’t just frustrating for single parents; it’s also short-sighted of businesses, which are ignoring two million potential customers.  These new offers from Virgin Holidays show that they appreciate the value of single parent families, and we hope other companies will follow in their footsteps.”

Joe Thompson, Managing Director of Virgin Holidays, commented: “At Virgin Holidays we believe that everyone can take on the world, and are proud to do our bit in helping single parents give their families the opportunity to explore some of the most exciting destinations across the globe.  We have been a provider of long-haul holidays for 32 years and we are proud to continue our evolution, so we stay fresh and relevant to modern Britain.”

Paula Whitehead, European Managing Director of Elite Island Resorts, commented: “We are a firm family favourite with UK travelers, as our all-inclusive stays offer free of charge activities for children of all ages – including watersports and a kid’s club activity schedule.  Our families also love our free of charge ‘Caribbean Firsts’ like Caribbean FloatFIT, Silent Cinema, Colour Me Calm Club, Sleep School and Caribbean Choir workshops; so it was important to us to launch the first single-parent offering in the Caribbean. We’re very proud to challenge the status quo and work hard to ensure that all customers can experience our award-winning resorts.”

It looks like Sir Richard Branson is doing business right again by narrowing down and tapping into yet another niche that others continue to ignore or avoid. We as single parents know how much value we have to offer our families and society and now others are starting to notice the value we also have to offer to the economy and world of travel.

Cheers Single parents 😉


More information can be found by visiting: